The BBP33 Label Maker is an industrial label printer that's simple, powerful and brilliantly fast. This label maker features full hassle-free operation with automatic label set-up, no calibration, no sensor adjustment and no label waste. The BBP33 printer also makes it easy for material changeovers. With foolproof "drop-in" ribbon and cartridge labels, all you have to do is drop-in the cartridge, lock and start typing. It really is that easy!