Boston College Ranks among the most prolific authors on the subject of broadcast media, and is author of over a dozen books including Voices in the Purple Haze, Sounds in the Dark, Signals in the Air, Talking Radio and several fictional works as well.
Reviewer: A readerThis new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.
Reviewer: Dr. W. G. Covington, Jr. (Edinboro, Pennsylvania) - If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.
He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis.
I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.