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The Radio Station Broadcast Satellite and Internet Seventh Edition
     

    The Radio Station Broadcast Satellite and Internet Seventh Edition

    Manufacturer: Focal Press

    Item #: FPBK-268   •   MFG #: 0-240-80850-9

     

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    Boston College Ranks among the most prolific authors on the subject of broadcast media, and is author of over a dozen books including Voices in the Purple Haze, Sounds in the Dark, Signals in the Air, Talking Radio and several fictional works as well.

    Reviews
    Reviewer: A readerThis new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.

    Reviewer: Dr. W. G. Covington, Jr. (Edinboro, Pennsylvania) - If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.
    He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis.
    I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.

     
    • Features

      • Contents
      • Table of Contents:
      • Preface
      • 1 STATE OF THE FIFTH ESTATE
      • In the Air-Everywhere
      • A Household Utility
      • A Toll on Radio
      • Birth of the Networks
      • Conflict in the Air
      • Radio Prospers during the Depression
      • Radio during World War II
      • Television Appears
      • A New Direction
      • Radio Rocks and Roars
      • FM's Ascent
      • AM Stereo
      • Noncommercial Radio
      • Proliferation and Frag-Out
      • Profits in the Air
      • Economics and Survival
      • Consolidations, Downsizings, and Clusters
      • Buying and Selling
      • DAB Revolution
      • Satellite and Cable Radio
      • Internet Radio
      • LPFM (Low Power FM)
      • PODCASTING
      • new
      • Radio and Government
      • Regulations
      • Jobs and Equality in Radio
      • Chapter Highlights
      • Suggested Further Reading
      • 2 STATION MANAGEMENT
      • Nature of the Business
      • The Manager as Chief Collaborator
      • What Makes a Manager
      • The Manager's Duties and Responsibilities
      • Organizational Structure
      • MANAGING THE CLUSTER
      • new
      • Human Resources
      • Whom Managers Hire
      • The Manager and the Profit Motive
      • The Manager and the Community
      • The Manager and the Government
      • The Public File
      • The Manager and Unions
      • The Manager and Industry
      • Associations
      • Buying or Building a Radio Station
      • Chapter Highlights
      • Appendix: Code of Federal Regulations Index
      • Suggested Further Reading 73
      • 3 PROGRAMMING
      • Program Formats
      • The Programmer
      • The Program Director's Duties and Responsibilities
      • PROGRAMMING SATELLITE, WEB, AND POD
      • new
      • Elements of Programming
      • The Program Director and the Audience
      • The Program Director and the Music
      • The Program Director and the FCC
      • The Program Director and Upper Management
      • Chapter Highlights
      • Appendix: A Station Owner Airchecks His Programming
      • Suggested Further Reading
      • 4 SALES
      • Commercialization: A Retrospective
      • Selling Airtime
      • SELLING IN SATELLITE AND WEB RADIO
      • new
      • Becoming an Account Executive
      • The Sales Manager
      • Radio Sales Tools
      • Points of the Pitch
      • Levels of Sales
      • Spec Spots
      • Objectives of the Buy
      • Prospecting and List Building
      • Planning the Sales Day
      • Selling with and without Numbers
      • Advertising Agencies
      • Rep Companies
      • Co-Op Sales
      • Trade-Outs
      • Chapter Highlights
      • Appendix: A Station Owner Conveys His Sales
      • Philosophy to His Manager
      • Suggested Further Reading
        5 NEWS
      • News from the Start
      • News and Today's Radio
      • NEWS IN SATELLITE AND WEB OPERATIONS
      • new
      • The Newsroom
      • The All-News Station
      • The Electronic Newsroom
      • The News Director
      • What Makes a Newsperson
      • Preparing the News Story
      • Organizing the Newscast
      • The Wire Services
      • Radio Network News
      • Radio Sportscasts
      • Radio News and the FCC
      • News Ethics
      • Traffic Reports
      • News in Music Radio
      • Chapter Highlights
      • Suggested Further Reading
        6 RESEARCH
      • Who Is Listening
      • The Ratings and Survey Services
      • Qualitative and Quantitative Data
      • In-House Research Techniques
      • Research Deficits
      • How Agencies Buy Radio
      • SATELLITE AND WEB RADIO AUDIENCE RESEARCH
      • new
      • Careers In Research
      • The Future of Research in Radio
      • Chapter Highlights
      • Suggested Further Reading
      • Appendix A: RAB's Radio Research Glossary
      • Appendix B: Arbitron's
      • Glossary of Terms
      • 7 PROMOTION
      • Past and Purpose
      • PROMOTING SATELLITE AND WEB RADIO
      • new
      • Promotions Practical and Bizarre
      • The Promotion Director's/Manager's Job
      • Whom Promotion Directors Hire
      • Types of Promotion
      • Sales Promotion
      • Research and Planning
      • Budgeting Promotions
      • Promotions and the FCC
      • Broadcast Promotion and Marketing Executives
      • Chapter Highlights
      • Suggested Further Reading
        8 TRAFFIC AND BILLING
      • The Air Supply
      • COMMERCIAL INVENTORY IN SATELLITE AND WEB RADIO
      • new
      • The Traffic Manager
      • The Traffic Manager's Credentials
      • Directing Traffic
      • Billing
      • The FCC and Traffic
      • Chapter Highlights
      • Suggested Further Reading
        9 PRODUCTION
      • A Spot Retrospective
      • Formatted Spots
      • The Production Room
      • The Studios
      • MIXING IN SATELLITE AND WEB RADIO
      • new
      • Editing
      • Copywriting
      • Announcing Tips
      • Voice-Tracking
      • The Sound Library
      • Chapter Highlights
      • Suggested Further Reading
      • 10 ENGINEERING
      • Pioneer Engineers
      • Radio Technology
      • AM/FM
      • SATELLITE AND WEB RADIO
      • new
      • Digital Audio Broadcasting (DAB)
      • Smart Receivers
      • Becoming an Engineer
      • The Engineer's
       
     
     

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