Wed, 12 May 2021 08:44:00 -0400
According to ATSC, new NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations, is resonating strongly with consumers.
The marketing campaign began in November 2020 and ran into early 2021 in six U.S. TV Designated Market Areas, with local TV stations airing spots declaring that “the future of television has arrived.” The campaign used high tech ads created by Hot House in Atlanta, which not only grabbed viewer attention but sent many to explore more information on WatchNextGenTV.com.
“This new campaign revealed not only the value of NEXTGEN TV, but the differentiation that consumers perceive,” said Anne Schelle, Managing Director, Pearl TV, the broadcaster business group that spearheaded the campaign. “The combination of 4K HDR video, Dolby Atmos® immersive audio with movie theater quality sound, voice boost and consistent volume from channel to channel and interactive capabilities were key drivers for these consumers.”
Recent research conducted by Magid in conjunction with the Pearl TV business group tested the new marketing campaign on the service delivering live, over-the-air TV.
The research found:
• 1 in 4 of respondents were aware of a new service called NEXTGEN TV;
• 73% of respondents reacted positively to the TV spots with virtually no negative reaction;
• 60% of the consumers who viewed the ads responded that they are likely to purchase a TV that has NEXTGEN TV technology within the next year.
COVID-19 also impacted the rise of Internet-connected TV in the past year, broadening its appeal to viewers. “As consumers are spending more time than ever on their connected TV, their desire for more options and interactive content has grown,” said Katie Larson, Vice President of Brand Strategy & Innovation, Magid. “NEXTGEN TV’s key features align well with this shift in consumer viewing habits.”
The research showed these elements stand out as strong differentiators for NEXTGEN TV:
• Voice+ enhanced voice control, for intelligibility and clarity that lets you hear every voice clearly;
• Consistent volume from channel to channel;
• Upgradable as new services are rolled out over time;
• Interactive content that lets viewers get the most out of news, sports and events.
Tue, 11 May 2021 08:24:00 -0400
The Federal Communications Commission today unanimously adopted final rules to implement the Emergency Connectivity Fund Program. This $7.17 billion program, funded by the American Rescue Plan Act of 2021, will enable schools and libraries to purchase laptop and tablet computers, Wi-Fi hotspots, and broadband connectivity for students, school staff, and library patrons in need during the COVID-19 pandemic.
“Far too often, students, teachers, and library patrons lack the access they need to broadband and connected devices. This need has become even more apparent during these unprecedented times,” said Jessica Rosenworcel, Acting Chairwoman of the FCC. “Between this Emergency Connectivity Fund Program and the Emergency Broadband Benefit Program, we are investing more than $10 billion in American students and households. These investments will help more Americans access online education, healthcare, and employment resources. They will help close the Homework Gap for students nationwide and give so many more households the ability to connect, communicate, and more fully participate in modern life.”
The Report and Order adopted today establishes the rules and policies governing the Emergency Connectivity Fund Program. The new rules define eligible equipment and services, service locations, eligible uses, and reasonable support amounts for funding provided. It designates the Universal Service Administrative Company (USAC) as the program administrator with FCC oversight, and leverages the processes and structures used in the E- Rate program for the benefit of schools and libraries already familiar with the E-Rate program. It also adopts procedures to protect the limited funding from waste, fraud, and abuse.
Recent estimates suggest there may be as many as 17 million children struggling without the broadband access they need for remote learning. The Acting Chairwoman has long made closing the Homework Gap a priority during her tenure at the Commission.
Mon, 10 May 2021 08:28:00 -0400
The National Association of Broadcasters (NAB) is now accepting nominations for the 2021 NAB Marconi Radio Awards and will be accepting submissions until May 31. Established in 1989 and named for inventor and Nobel Prize winner Guglielmo Marconi, the prestigious awards recognize overall excellence and performance in radio.
Station and on-air personality nominations may be submitted for the 23 awards presented in the following categories:
•Legendary Station of the Year
•Legendary Manager of the Year
•Radio Station of the Year by Market Size
•Radio Station of the Year by Format
•Personality of the Year by Market Size
•Network/Syndicated Personality of the Year
•Best Radio Podcast of the Year
The NAB Marconi Radio Awards finalists are selected by an independent task force of broadcasters and will be announced in July. Winners will be recognized during a special event at the Radio Show, held October 13-14, 2021 in Las Vegas, and co-located with NAB Show.
All nominations must be submitted through the NAB member portal. The complete list of categories, entry rules and qualifications can be found here.
Fri, 07 May 2021 08:27:00 -0400
Sennheiser has launched the HM 200, a sturdy yet lightweight headmic that brings the esteemed sound of the MKE 1 lavalier microphone into a headset configuration.
“The HM 200 has had an immense success as a custom-made product in our home broadcast market,” explains Tom Vollmers, Manager Professional Portfolio at Sennheiser. “It was about time that we turned this top-of-the-range headmic into a series product and brought it to broadcasters as well as theatre and musical sound designers everywhere.”
The HM 200 uses the capsule of Sennheiser’s smallest lavalier mic, the MKE 1, which is known for providing all the advantages of an omni-directional design – such as lower susceptibility to wind noise – while still putting an audible focus on the speaker’s voice. The headmic is virtually invisible from a distance while offering powerful sound – this makes the HM 200 an ideal choice for musical productions.
The metal frame of this headset microphone is lightweight, robust and flexible; its fixed cable is fitted with a professional 3-pin connector. The boom arm is shorter than with other models which adds to the inconspicuous nature of the design.
The HME 200 is silver-colored with transparent ear-bows and a beige cable. It comes with a beige foam windshield, one large and one small protection cap for the make-up artist, six attachment clips and a transport case.
Thu, 06 May 2021 09:06:40 -0400
Two years ago, the Czech Republic hosted officials from thirty-two countries, the European Union, and the North Atlantic Treaty Organization for the Prague 5G Security Conference. Recognizing both the critical role 5G will play for their economies and the threat of untrusted vendors to 5G networks, conference attendees agreed on a set of security recommendations for 5G networks known as the Prague Proposals. Over the past two years, these proposals have helped encourage a more coordinated approach to 5G network security. Today, Acting FCC Chairwoman Jessica Rosenworcel issued the following statement:
“Today we mark the second anniversary of the Prague 5G Security Conference. I am pleased to say that over the last two years the FCC has made real progress in advancing many of the recommendations in the Prague Proposals. But I am reminded every day that we still have more work to do to ensure that our 5G future is safe and secure for all. Moreover, I am guided by the conviction that working with our allies and multilateral institutions can multiply our strength across the globe. I believe that we can continue to spur global action on this shared challenge.”
Acting Chairwoman Rosenworcel has directed the FCC to pursue a proactive, three-pronged strategy to build a secure, resilient, and next-generation communications supply chain for the 5G future. This includes direct action to limit the presence of equipment from untrusted vendors both at home and abroad; speed the way for trustworthy innovation; and collaborate across government, with industry, and with partner nations on a multifaceted, strategic approach to protect next-generation networks from all threats.