For professional cameramen, videographers, and digital photographers a "normal" white balance is rarely acceptable these days. The WarmCards 3.0 White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or cooler) white balance, and then to keep the modified white balance consistent throughout the shoot -- with precision. WarmCards are the fastest, easiest, and most consistent way of manipulating your camera's white balance to improve skin tones...
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