Sorenson Media is driving the future of broadcast television. Founded in 1995, Sorenson Media has been at the forefront of innovation in the world of digital video and television for nearly twenty years. Sorenson Media's Spark platform for next generation television fuses digital media capabilities, such as addressability, interactivity and measurement, with the scale and impact of broadcast TV. The Spark platform provides ground-breaking functionality in the areas of analytics, OTT video, advertising and content and provides both broadcasters and advertisers with a complete tool-kit to go beyond the limits of traditional broadcast TV. The company's cutting-edge products are supported Markertek's world class team with decades of broadcast, advertising, and digital media experience.