Blueshape was launched internationally in 2004 and the initial product range primarily consisted of battery products. Mostly due to the fact that the Blueshape manufacturers were authentic battery makers with several years of experience and ISO 9001 certification in battery design, concepts and assembly. The line was so well received, the Blueshape management ventured in further investments to produce other useful broadcast products ranging from chargers to accessories such as camera mounting plates and innovative software systems for battery monitoring and testing.

The company mission is to provide end-users with a selection of products that never fail to reach or exceed the expected levels in terms of quality performance and lifetime. Blueshape engineers are continually studying cameramen requirements in order to further improve the merits and efficacy of the existing product range and contemporarily, design new ones to better cater for their needs.

Today, Blueshape manufactures some of the best performing V-lock batteries and some of the fastest chargers available on the market. Blueshape's obsession is to pack higher value and innovative features within its products. The product range is steadily on the increase with new cutting edge products introduced on a regular basis.

A worldwide dealer network controls the presence and availability of Blueshape products in all continents. In future years, it is expected that Blueshape will continue to expand and diffuse further into more countries world wide, as the demand, popularity and reputation of its products continues to increase. Blueshape is rapidly becoming a familiar name in the world of professional broadcast and cinema production.